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Meridian_RGB_Women in PetroleumJM

Inspired and motivated leaders get more done, period.

Women In Petroleum is THE Petro event to inspire, motivate, grow, and recharge the women in your family business. The unique women-only atmosphere promotes openness, mentoring, expanding ideas, and a positive culture – that is then brought back to the entire team.

Join Us!
Women in Petroleum
June 14-16, 2021, Isle Palms, SC

Women in Petroleum (WIP) is an exclusive, women-only event designed to inspire, motivate, grow, and recharge women leaders in the Petro industry.  Being a female leader in this industry comes with a unique set of challenges–especially if you’re in a family business.  WIP was created to address those unique challenges, providing powerhouse women with the strategies to overcome obstacles, build healthier company cultures, and continue growing as key leaders in the Petro industry.

Get Motivated

You have to BE motivated before you can motivate others.  Attending WIP will re-energize you as you network with peers, share ideas, and learn key strategies.  And all this new energy is something you can take back to your team!

Gain expert petro insights

WIP is a great opportunity to get the current pulse of the Petro industry and learn what other marketers are doing – their challenges, their solutions, what is working, what is not.  And they will challenge you to expand your ideas.

Network and recharge

Just because you’re at the beach doesn’t mean it’s a vacation!  But it does mean it’s an opportunity to recharge, build relationships, mentor and be mentored.  Positive energy will be renewed and ready for your team when you return.

wifp is led by women, 
for women who lead

Join us for an action-packed three days as we focus on YOU, women in petroleum.  This conference is designed to support, empower, and strengthen the WOMEN, (who are rocking it!) in a predominantly male industry.  Make new friends, network, and RECHARGE.  Meet challenges with new information, new methods, and honed leadership skills!

  • Learn to grow your leadership while remaining a balanced individual
  • Get a clear plan for your toughest challenges in small mastermind groups
  • Hear answers to your toughest questions, from women who have lived it
  • Leave with connections and support for your journey as a Petro leader
  • Enjoy a setting combining powerful growth sessions with light-hearted fun

Featured Speaker

Heather Howell Headshot
Heather Howell
Global Innovation & Trademark Development Director, Jack Daniel's Family of Brands
Heather Howell is Brown Forman’s Director of Global Innovation and Trademark Development for the Jack Daniel’s Family of Brands.  In this  role, Heather is responsible for the development and deployment of new product strategy delivering the next generation of whiskey to future consumers while working on the global expansion and innovation of existing trademarks.

Since joining Brown-Forman over five years ago, Heather has been a driving force behind the creation and launch of new-to-world brands such as Coopers’ Craft and Slane Irish Whiskey. In addition, she developed the Emerging Brands Organization launching new and emerging brands within Brown Forman and has stewarded brands with exceptional growth potential, including our Scotch and Irish brands.

Our main purpose is to bless family-owned companies.

Prior to that, Heather enjoyed a successful career in the healthcare industry and also ventured in the entrepreneurial world leading the Rooibee Red Tea Company.

Heather serves on Republic Bank’s Board of Directors and is a Director of the Greater Louisville Project.

Heather holds a Bachelor of Arts degree from Eastern Kentucky University and an Executive MBA degree from Bellarmine University.

Who Should Attend?
Female Business Owners
Female business owners and co-owners. You inspire all of us, your experience is invaluable!
Female Supervisors & Dept Heads
a.k.a. the women who make sure things are getting done right - on schedule, on target!
Upcoming & Aspiring Female Leaders
Aspiring & INSPIRING female leaders. We will support you on your journey and help you get to the top!
Paul Powell
Paul Powell
Boswell Oil Company

“Enjoyed each day of the event. It was very informative, helpful, and motivational. Really enjoyed the fellowship with other companies.”

Jeff Chase
Jeff Chase
Fast Break

“The Meridian team is amazing. They are passionate, energized, and caring. Also, the other family businesses were great to work and share with.”

Keith Suppes
Keith Suppes
Parish Oil Co., Inc.

“The amount of knowledge that gathers here is incredible. If you are looking to grow your productivity, revenue, profitability, and your business as a whole, this is the place to be!”

Matt Strauch
Matt Strauch
Strauch Company

“I appreciate being able to hear my company’s thoughts throughout the program. It’s encouraging to be in alignment.”

Eric Vallier
Eric Vallier
Ed Staub & Sons, Ed’s Trucking

“Best networking conference I have ever attended. Awesome event. I’ll be back next year.”

Shelly Fruge
Shelly Fruge
Guillory Oil Co.

“I personally gain more with each Meridian event I attend. Always new information to take in. I have learned to never think something doesn’t pertain to me because you never know!”

Greg Parish
Greg Parish
Parish Oil Co., Inc.

“Meridian helps us develop relationships within our company and helps us make decisions to improve our company operations.”

Monday to Wednesday June 14  to June 16
Wild Dunes Resort,
Isle of Palms, SC

Meridian Associates Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

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