Petro Hiring Tip#4

Don’t Skip The References…How to Get References Talking

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Petro Video Tips from INdustry expert Betsi bixby

For just $19.95 a month, you can access to Betsi Bixby’s Petro industry insights and trends within the Thrive Now weekly video series. Thrive Now gives you Petro industry insider tips for greater profits, strong company culture, and ways to diversify your business for future success.

Join Us!
Women in Petroleum
June 14-16, 2021, Isle Palms, SC

Women in Petroleum (WIP) is an exclusive, women-only event designed to inspire, motivate, grow, and recharge women leaders in the Petro industry.  Being a female leader in this industry comes with a unique set of challenges–especially if you’re in a family business.  WIP was created to address those unique challenges, providing powerhouse women with the strategies to overcome obstacles, build healthier company cultures, and continue growing as key leaders in the Petro industry.

Get Motivated

You have to BE motivated before you can motivate others.  Attending WIP will re-energize you as you network with peers, share ideas, and learn key strategies.  And all this new energy is something you can take back to your team!

Gain expert petro insights

WIP is a great opportunity to get the current pulse of the Petro industry and learn what other marketers are doing – their challenges, their solutions, what is working, what is not.  And they will challenge you to expand your ideas.

Network and recharge

Just because you’re at the beach doesn’t mean it’s a vacation!  But it does mean it’s an opportunity to recharge, build relationships, mentor and be mentored.  Positive energy will be renewed and ready for your team when you return.

wifp is led by women, 
for women who lead

Join us for an action-packed three days as we focus on YOU, women in petroleum.  This conference is designed to support, empower, and strengthen the WOMEN, (who are rocking it!) in a predominantly male industry.  Make new friends, network, and RECHARGE.  Meet challenges with new information, new methods, and honed leadership skills!

  • Learn to grow your leadership while remaining a balanced individual
  • Get a clear plan for your toughest challenges in small mastermind groups
  • Hear answers to your toughest questions, from women who have lived it
  • Leave with connections and support for your journey as a Petro leader
  • Enjoy a setting combining powerful growth sessions with light-hearted fun

Featured Speaker

Heather Howell Headshot
Heather Howell
Global Innovation & Trademark Development Director, Jack Daniel's Family of Brands
Heather Howell is Brown Forman’s Director of Global Innovation and Trademark Development for the Jack Daniel’s Family of Brands.  In this  role, Heather is responsible for the development and deployment of new product strategy delivering the next generation of whiskey to future consumers while working on the global expansion and innovation of existing trademarks.

Since joining Brown-Forman over five years ago, Heather has been a driving force behind the creation and launch of new-to-world brands such as Coopers’ Craft and Slane Irish Whiskey. In addition, she developed the Emerging Brands Organization launching new and emerging brands within Brown Forman and has stewarded brands with exceptional growth potential, including our Scotch and Irish brands.

Our main purpose is to bless family-owned companies.

Prior to that, Heather enjoyed a successful career in the healthcare industry and also ventured in the entrepreneurial world leading the Rooibee Red Tea Company.

Heather serves on Republic Bank’s Board of Directors and is a Director of the Greater Louisville Project.

Heather holds a Bachelor of Arts degree from Eastern Kentucky University and an Executive MBA degree from Bellarmine University.

Who Should Attend?
Female Business Owners
Female business owners and co-owners. You inspire all of us, your experience is invaluable!
Female Supervisors & Dept Heads
a.k.a. the women who make sure things are getting done right - on schedule, on target!
Upcoming & Aspiring Female Leaders
Aspiring & INSPIRING female leaders. We will support you on your journey and help you get to the top!
Kathy Nilles
Co-Owner, Missouri Valley Petroleum

I have never before felt such an immediate connection to a group of women, and it seemed we came together so effortlessly. The content of our discussions had such a life-changing effect on me.  The relaxation was also a great way for all of us to recharge our batteries…that is priceless!

Rieman C. Royston
H.N. Funkhouser & Co.

“WIP is my favorite conference. It is great to connect with other women. I like that we talk about real world challenges and come up with ideas to solve the challenge.  It reenergizes me. I have also kept in contact with a lot of the women who are wonderful resources when questions arise.”

Gwen Gallagher Stuckey
Former Owner Offen Petroleum

Thanks again Betsi, for the wonderful experience at WIP.  It was such a wonderful departure from other petroleum events (non-Meridian conferences), as well as being a new, vitally different experience for us women in such a male dominated arena. I look forward to more experiences with this wonderful group of women!

Monday to Wednesday June 14  to June 16
Wild Dunes Resort,
Isle of Palms, SC

Meridian Associates Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

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