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Sept. 21-23, 2022, Fort Worth, TX

Focus On Competitive Advantage (FOCA) is our largest industry event, giving you access to the greatest gathering of Petro experts and marketers from all over the country.

Don’t Miss Your Valuable Bonuses!

Register by July 20th and receive these special bonuses to supercharge your ROI!

Bonus 1: 30-minute intel and tactics call with Betsi Bixby or Tom Otley.  Want to know how other marketers are tackling industry issues?  Now is your chance to ask the experts and find out!   

Bonus 2: VIP cocktail hour with Betsi Bixby and elite Petro marketers.  There will not be a better opportunity for private industry intel. Period.  

Bonus 3: FREE membership to Petro Answers up until the event (a $885 value!).  Join Impact Live sessions, access training courses, and industry articles.

Bold Sessions
Targeted Roundtables
Times ROI
Solve Challenges, Strengthen Your Team, Expand Your Network
The only industry event with guaranteed profitable results
it all happens here.

This year’s Focus On Competitive Advantage is all about elevating your family business.  It’s time to take things to the next level, and this event will get you there!  Bring the entire team to maximize goal alignment, communication, and renewed passion!

We will help you elevate these aspects of your business:


Your team is everything.  Establishing efficient processes, effective communication, and eliminating drama will keep your team fulfilled and productive. We will look at your organizational structure, interpersonal relationships, and “right person – right position” matching to elevate your team to the next level.


Your team won’t be passionate if you aren’t.  As an owner/leader your passion for the business must be unmatched and infectious. Let’s renew your passion and inspire your team.


It’s not ALL about the money, but the money is important and every family business wants to maximize profits.  There’s a lot of “economy concern” right now, and we will address these issues and help you plan wisely for the future of your family business.

It’s Time to Elevate Your Family Business!  Join us Sept 21-23 in Fort Worth, TX at the iconic Hotel Drover.

FOCA Agenda

Complete agenda details will be added soon!

Sept. 20th
 6:00pm – Non-Hosted Mix and Mingle
Sept. 21st
7:30am – Check-In and Full Breakfast Buffet
12:00pm – Hosted Lunch
5:00pm – Day 1 Wrap Up
5:30pm – Dinner and Entertainment
8:30pm – Evening Concludes
Sept. 22nd
The best price/quantity plan
7:30am – Full Breakfast Bullet
12:00pm – Hosted Lunch
4:45pm – Day 2 Wrap Up
5:30pm – Dinner and Entertainment
8:30pm – Evening Concludes
Sept. 23rd
7:30am – Full Breakfast Bullet
12:00pm – FOCA Concludes
Who Should Attend?

Business Owners

Top Leaders, Next-Gens

CFOs, Managers

Sales & Division Leaders

What your ticket includes
  • 3 Days of Powerful Sessions and Workshops
  • Multiple Networking Opportunities
  • All meals
  • Entertainment
  • Guaranteed ROI or your money back!
Paul Powell
Paul Powell
Boswell Oil Company

“Enjoyed each day of the event. It was very informative, helpful, and motivational. Really enjoyed the fellowship with other companies.”

Jeff Chase
Jeff Chase
Fast Break

“The Meridian team is amazing. They are passionate, energized, and caring. Also, the other family businesses were great to work and share with.”

Keith Suppes
Keith Suppes
Parish Oil Co., Inc.

“The amount of knowledge that gathers here is incredible. If you are looking to grow your productivity, revenue, profitability, and your business as a whole, this is the place to be!”

Matt Strauch
Matt Strauch
Strauch Company

“I appreciate being able to hear my company’s thoughts throughout the program. It’s encouraging to be in alignment.”

Eric Vallier
Eric Vallier
Ed Staub & Sons, Ed’s Trucking

“Best networking conference I have ever attended. Awesome event. I’ll be back next year.”

Shelly Fruge
Shelly Fruge
Guillory Oil Co.

“I personally gain more with each Meridian event I attend. Always new information to take in. I have learned to never think something doesn’t pertain to me because you never know!”

Greg Parish
Greg Parish
Parish Oil Co., Inc.

“Meridian helps us develop relationships within our company and helps us make decisions to improve our company operations.”

September 21-23, 2022
Drover Hotel
200 Mule Alley Drive Fort Worth, TX 76164
FOCA 2022 Sept. 21st-23rd

Meridian Associates Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

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