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How Much Riskier is the New
Fuel Price Environment?

Let's Talk SOLUTIONS...

As prices increase, business gets TOUGHER

• A bombardment of customer inquiries and complaints

• Daily price changes – the widest in history

• New cash risks from slow payments or non-payment.

When all you really want is happy customers, happy team members, and to get paid!

How can you resolve these new frustrations? 

At this year’s FOCUS ON COMPETITIVE ADVANTAGE we will be discussing how to:

  • Effectively diffuse frustrated customers
  • Improve communication and manage customer expectations (to avoid frustrations in the first place!)
  • Implement collections strategies that work for you and your customers
  • Manage the new risk in your business

So let’s get out of surviving-mode and get into thriving-mode!  Join us at this year’s Focus On Competitive Advantage where industry experts and other successful marketers will gather to share solutions, network, and resolve current industry challenges together!

Want to know if Focus On Competitive Advantage is right for your family business?  Complete the form below for additional information!

Focus on competitive advantage
returns to fort worth this september!

And one of our featured topics will be…(drumroll!)
…how to plan for inflation/recession

That’s right.  This year’s Focus On Competitive Advantage (FOCA) event is being built based on what YOU tell us are your biggest concerns. Which makes our largest annual event EXTREMELY valuable for family Petro marketers who want to stay ahead of industry challenges. So valuable, it’s the only event that guarantees profitable results. 

So let’s talk inflation/recession at this year’s FOCA.  The most successful people normally do the OPPOSITE of the crowd – so what are they doing now?  Here’s a sneak peek…

  • Focus on how you lead your team with clear vision, clear communication, AND collaboration.
  • Cash becomes even more important – do you know your True Cash position?  How can you make it better?
  • Interest rates are rapidly rising – how to manage your debt and reduce your needed cashflow every month.
  • Now could be a great time to diversify or buy to grow your business…learn how and where to find opportunities
Bold Sessions
Targeted Roundtables
Times ROI
Solve Challenges, Strengthen Your Team, Expand Your Network
The only industry event with guaranteed profitable results
it all happens here.

This year’s Focus On Competitive Advantage is all about elevating your family business.  It’s time to take things to the next level, and this event will get you there!  Bring the entire team to maximize goal alignment, communication, and renewed passion!

We will help you elevate these aspects of your business:


Your team is everything.  Establishing efficient processes, effective communication, and eliminating drama will keep your team fulfilled and productive. We will look at your organizational structure, interpersonal relationships, and “right person – right position” matching to elevate your team to the next level.


Your team won’t be passionate if you aren’t.  As an owner/leader your passion for the business must be unmatched and infectious. Let’s renew your passion and inspire your team.


It’s not ALL about the money, but the money is important and every family business wants to maximize profits.  There’s a lot of “economy concern” right now, and we will address these issues and help you plan wisely for the future of your family business.

It’s Time to Elevate Your Family Business!  Join us Sept 21-23 in Fort Worth, TX at the iconic Hotel Drover.

FOCA Agenda

Complete agenda details will be added soon!

Sept. 20th
 6:00pm – Non-Hosted Mix and Mingle
Sept. 21st
7:30am – Check-In and Full Breakfast Buffet
12:00pm – Hosted Lunch
5:00pm – Day 1 Wrap Up
5:30pm – Dinner and Entertainment
8:30pm – Evening Concludes
Sept. 22nd
The best price/quantity plan
7:30am – Full Breakfast Bullet
12:00pm – Hosted Lunch
4:45pm – Day 2 Wrap Up
5:30pm – Dinner and Entertainment
8:30pm – Evening Concludes
Sept. 23rd
7:30am – Full Breakfast Bullet
12:00pm – FOCA Concludes
Who Should Attend?

Business Owners

Top Leaders, Next-Gens

CFOs, Managers

Sales & Division Leaders

What your ticket includes
  • 3 Days of Powerful Sessions and Workshops
  • Multiple Networking Opportunities
  • All meals
  • Entertainment
  • Guaranteed ROI or your money back!
Featured Speaker
Arthur Greeno
“People will quit a job,  but won’t quit family.” -Arthur Greeno

Arthur Greeno:  Owner/Operator of multiple Chick-fil-A restaurants, World record holder, Amazon best-selling author, Husband, Father of six, Mentor, Speaker, and Coach.

Coming from a broken home, Arthur endured hardships in his family financially, as well as emotionally. As a man of faith his story of overcoming adversity is amazing, to a point where his motto is now to teach, inspire, and serve.

Arthur has been involved with Chick-fil-A, a family-owned business, for a total of 34 years with 30 of those years as an owner. Going from running a small store to being a multi-store owner was not easy, but creative community outreach, dedication to culture, faith, and more than a little stubbornness allowed him to achieve much over that time. Arthur also has two of his six children working with him.

Arthur is asked to speak all over the nation due to his success with leadership, inspiration and drive.  Chick-fil-A’s forefront of customer service is to serve, and Arthur trains his team to do just that.   Serve them first and then serve them Chikin!  Teaching his team and others about how to HONOR their guests is an integral part of his business model.

Paul Powell
Paul Powell
Boswell Oil Company

“Enjoyed each day of the event. It was very informative, helpful, and motivational. Really enjoyed the fellowship with other companies.”

Jeff Chase
Jeff Chase
Fast Break

“The Meridian team is amazing. They are passionate, energized, and caring. Also, the other family businesses were great to work and share with.”

Keith Suppes
Keith Suppes
Parish Oil Co., Inc.

“The amount of knowledge that gathers here is incredible. If you are looking to grow your productivity, revenue, profitability, and your business as a whole, this is the place to be!”

Matt Strauch
Matt Strauch
Strauch Company

“I appreciate being able to hear my company’s thoughts throughout the program. It’s encouraging to be in alignment.”

Eric Vallier
Eric Vallier
Ed Staub & Sons, Ed’s Trucking

“Best networking conference I have ever attended. Awesome event. I’ll be back next year.”

Shelly Fruge
Shelly Fruge
Guillory Oil Co.

“I personally gain more with each Meridian event I attend. Always new information to take in. I have learned to never think something doesn’t pertain to me because you never know!”

Greg Parish
Greg Parish
Parish Oil Co., Inc.

“Meridian helps us develop relationships within our company and helps us make decisions to improve our company operations.”

September 21-23, 2022
Drover Hotel
200 Mule Alley Drive Fort Worth, TX 76164
FOCA 2022 Sept. 21st-23rd

Meridian Associates Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

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