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There is a proven method for increasing sales and keeping
FOCA 2021!
  • What You Get From FOCA
  • WHERE IS FOCA 2021
  • Who Should Attend FOCA

Focus On Competitive Advantage

FOCA's Outcomes For Your Business

  • Focus and Alignment

    Unite your team in a common purpose

  • Thriving Petro Company

    Operate like a well-oiled, money-making machine

  • Guaranteed Results

    $100,000 in take-aways or your money back

What Past FOCA Attendees Say

FOCA Delivers What Decades Old Petro Businesses Still Need To Know

Family Petro business thrive with FOCA in 2021. FOCA has all the insights to make it happen for you. Experience for yourself how companies even 100 years in business learn new ways to thrive from Meridian’s insights and knowledge of multi-generational companies. FOCA pays for itself typically with a 10x and more ROI.

Expect to Gain Valuable Knowledge on These Topics and More

  • Meridian Method of Prioritization
  • Meridian Method of Delegation
  • Meridian Method of Accountability
  • High Impact Breakthrough Workshops on Marketing and Sales, Leader Development

Who is FOCA For?

Owners, top leaders, next-gens, CFOs, managers and division leaders, sales leaders, all come to FOCA.

Is FOCA Worth It?

Former attendees tell us each year that FOCA pays for itself, with ROI (Return On Investment) of 10x or more.

Can a Few Days Really Grow My Business?

YES. This is an action-packed 3 days that gives you a plan and the tools to implement it.

Is Family Invited?

Yes! Often marketers bring their family to enjoy the hotel while they work.

Dates and Location

September 2021

Location: Details Coming Soon!

Hotel Reservations

Details Coming Soon!


Focus On Competitive Advantage is designed for teams to attend. As each team member becomes equipped to boost their individual performance, your entire business will thrive

The more team members in attendance, the more value you will receive.

Tickets include three full days of speaker presentations, all meals and snacks, networking opportunities, swag, conference notes, and full access to our event resource site.


Meridian Associates is a team of dedicated professional petro specialists with extensive experience providing valuable industry knowledge and advice to petroleum-based businesses, helping them grow and expand their market share through coaching, education, valuations, advisory services and more.


Can My Family Come?

While FOCA itself is designed for those 21 and up, the hotel has options for family and kids, and the surrounding area is fun to explore. We love families!

How Do I Get There?

The hotel has easy access from both DFW and Dallas Love airports. There are car/van services offered by local transport companies at reasonable rates. Your registration email confirmation will include options.

Is There A Dress Code?

We suggest resort casual keeping hotel air conditioning in mind. Layers are good!

Will My Competitors Be There?

FOCA is a high-level, sought after Petro industry event. Business savvy companies, which could include your competitors, will be in attendance. You will not want to miss out on the knowledge and competitive advantage tactics presented at FOCA. But don’t worry, we will work to ensure you’re never in a compromising situation with your direct competition.

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