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Save the COEX 2023 Date (Outlook/iCal)
Save the COEX 2023 Date (Google Cal)
Be Relentless in 2023
April 25 & 26, 2023, Irving, TX

Will Petro still be relevant in 20 years?  This is a question weighing on every marketer’s mind. An uncertain future can make things feel out of control.

The most successful Petro marketers have one thing in common – they are relentless in their pursuit of being even more successful at all times – even when the industry is facing challenges.  They do whatever it takes to excel.

No area of their business is overlooked – they strive to become better, more efficient, more productive, higher job satisfaction, happier (and loyal) customers – all of this translates into higher profits and increased security for the future.  This year’s CEOX is all about how to be relentless when it comes to the success and growth of your family business.  Let’s focus on upleveling your family business from the inside out.  Together we can make a plan of growth and diversification that ensures the longevity and success of your family business – even when the future feels uncertain.

Are you relentless?

Gain expert petro insights

Get the current pulse of the Petro industry and learn what other marketers are doing, gain new ideas, and leave with actionable solutions.

market knowledge

Get new strategies for this current crazy market with a detailed economic forecast


Surround yourself with a talented group of Petro leaders who are growing their businesses

Next Leader Training

This event is exclusive for Petro owners/leaders. That makes it the perfect opportunity to bring your CEO-in-training so they can learn, network, and gain crucial insights about what it takes to successfully run the family business.

Who Should Attend?

Business Owners

Your CEO-in-training

Bill Gallagher
Offen Petroleum

This event is a fuel industry “major” – one event that I go out of my way to attend every year. From the speakers to the other attendees to the round table discussions, I return home with concrete action items that have helped me drive Offen’s culture and bottom line. CEOX was my first exposure to many of the ideas and tools Offen has used to grow our business more than 10x to over a billion gallons.

CEO Exchange 2022 Agenda

3:00 – 5:00 PM — First Time Attendees: Optional Meet Up with Meridian

6:00 – 9:00 PM – Non-hosted All Attendees Meet and Greet

Tuesday, March 29th

7:30       Full Breakfast Buffet and Registration

8:00        General Session

8:30        Speaker – Dr. Kevin Elko

9:30       Break

10:00     General and Exchange Sessions

12:00     Hosted Lunch Buffet

1:00        Interactive Workshop

2:00        Exchange Sessions

3:00       Break

3:30        General Session

5:00        Break

5:30       Hosted Wine and Dine (onsite)

Wednesday, March 30th


7:30       Full Buffet Breakfast

8:00        General Session

8:30        Speaker – Dr. R. Dean Foreman, Chief Economist, API

9:30        Break

10:00     General and Exchange Sessions

12:00     Full Buffet Lunch

1:00        General and Exchange Sessions

3:00        The CEO Exchange 2022 Concludes

April 25  to April 26
Four Seasons Resort,
Irving, TX

Meridian Associates Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

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