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Press Release: Top Petro Leaders Gathering at Focus on Competitive Advantage 2019

by | Sep 4, 2019 | Press Release | 0 comments

Top Petro Leaders Gathering at Focus on Competitive Advantage 2019

Weatherford, TX, September 4, 2019.

For family-owned Petroleum businesses focused on growing profits and beating their competition, Petro business guides Meridian Associates are hosting the Focus on Competitive Advantage (FOCA) 2019 connection on October 22-24th, 2019, in Dallas, TX.

FOCA connects top Petro CEOs, CFOs, and executive team members from around the country with world-class business speakers and quality networking. FOCA is designed to help turn strategic ideas into actionable plans for beating the competition. With a proven mix of learning, networking, and discussions designed to unearth new opportunities, participants come away with plenty of money-making plans.

The dynamic speaker lineup this year is led by Michele Rigby Assad. Michele is a former CIA intelligence officer in the Middle East, and as a conference speaker and author she uses the deep principles of intelligence work to uncover new business insights and strategies for beating the competition.

Nick Sarillo highlights a session on the metrics and techniques that drive family-owned businesses to higher levels of performance. Not only an author and speaker, Nick is the founder and CEO of Nick’s Pizza & Pub. One of the top ten busiest independent pizza companies in per-store sales in the United States, it has margins nearly twice that of the average pizza restaurant, and employee turnover rates nearly 6x reduced from the industry average.

Tom Otley is speaking on team engagement and organizational alignment through the lense of family Petro businesses. The Director of Strategic Growth at Meridian, he brings Petro marketers more than 30 years of executive and coaching experience as a former Vice President of Learning for the John Maxwell Company and former Senior Vice President at Dale Carnegie Training, in addition to significant Global HR experience.

Betsi Bixby anchors things in the speaker group. Her extensive financial knowledge and experience has helped petroleum marketers over the last three decades. The founder of Meridian Associates, she’s guided over 3,900 petroleum marketers to increasingly thriving businesses through a combination of education, coaching, strategy, and a number of other services. A bestselling author, she’s the most widely read Petro financial expert through her Money Matters column published by the Petroleum Marketers Association of America (PMAA).

About Meridian
Meridian Associates helps multi-generation Petro families grow their businesses and overcome the challenges of a constantly shifting market.

Meridian understands the challenges Petro marketers face, especially the added layers of complexity being a family business adds.
Using the Meridian Method™, Meridian helps marketers achieve results in 7 key areas (just like we’ve helped thousands of other Petro marketers): Strategy, Leadership, Execution, Culture, People, Systems, and Financial.

For over 25 years, Meridian has organized dynamic marketer events, offered coaching and training with proven (and huge!) results, and has the most precise company valuations and is the trusted advisory in the industry.

If you need results, and want it to remain confidential, contact Meridian at 800-728-9005, or visit


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