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FOCUS ON COMPETITIVE ADVANTAGE – SEPTEMBER 22-24, 2020

BUILD A PETRO BUSINESS
WITH MORE HORSEPOWER

A 3 DAY EVENT THAT WILL BOOST YOUR BUSINESS.

WHAT IS FOCA?
IMPLEMENT YOUR PLANS
BEAT YOUR COMPETITION
BOOST YOUR OPERATIONS

IF YOUR BUSINESS IS AN ENGINE,
IS IT RUNNING THE WAY YOU
WANT IT TO BE?

IN THE LAST 3 FOCUS ON COMPETITIVE
ADVANTAGE EVENTS, MARKETERS AVERAGED
$493,669 IN MONEY-SAVING OR PROFIT-
MAKING PLANS. THAT COULD BE YOU.

TURN YOUR IDEAS INTO PLANS THAT BEAT THE COMPETITION.

LEARN HOW TO MAXIMIZE THE PERFORMANCE OF YOUR TEAM.

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A BIG IMPACT ON YOUR BUSINESS FOR A SHORT TIME COMMITMENT.

3 DAYS CAN CHANGE
YOUR BUSINESS

“The focus on good ideas and the confidence of knowing they work from others doing what I do is priceless.”

Mark Fitz

Star Oil Co.

“It was refreshing to come back again for more unique ideas and to help me feel reinvigorated about my company."

Chad Kramer

Kramer Oil

“Extremely enjoyable. I gained a better understanding of what I can do to be better for my employees.”

Chris Anderson

Ramos Oil Co.

3 STEPS TO YOUR COMPETITIVE
TUNE-UP OR STRATEGY OVERHAUL

1

ENGAGE

First Things First,
You Have To Join
Us At FOCA To
Get The Results
You Want For
Your Business.

2

EQUIP

Get New
Strategies,
Develop A Bold
Plan For Your
Business, And
Start Executing It
With
Confidence.

3

ENJOY

Connect With
Other Top
Marketers And
Leaders In An
Event Designed
Just For Petro
Businesses Like
Yours.

SEE WHAT OTHERS HAVE GAINED FROM FOCA

WHAT WE'RE EATING

We don’t joke around about great food!

WHO YOU'LL BE MEETING

Other Top Marketers in the Biz!

FOCA MEETS ON SEPTEMBER 22-24, 2020

DALLAS – TEXAS

This is an action packed 3 days that answers the question:
Can a few days really grow my business?
(The answer is Yes!)

FOCA IS MEANT FOR YOUR WHOLE TEAM

Focus On Competitive Advantage is made for teams to attend. As each of
your team members gets equipped to boost their individual
performances, your entire business will thrive.

The more team members in attendance, the more value you will receive.

ONE TEAM MEMBER

$4,495

Per Person

TWO TEAM MEMBERS

$3,495

Per Person

THREE TEAM MEMBERS

$2,995

Per Person

WHAT QUESTIONS DO YOU HAVE?

Can My Family Come?

While FOCA itself is designed for those 21 and up, the hotel has options for family and kids, and the surrounding area is fun to explore. We love families!

How Do I Get There?
The hotel has easy access from both DFW and Dallas Love airports. There are car/van services offered by local transport companies at reasonable rates. Your registration email confirmation will include options.
Is There A Dress Code?
We suggest resort casual keeping hotel air conditioning in mind. Layers are good!
What If My Competitors Show Up?
The basis for Meridian events is trust, but we can’t guarantee your competition won’t show up (top leaders and team members from many companies are showing up). However, we’ll work to make sure you’re never in a compromising situation.

WE UNDERSTAND FOCA IS AN INVESTMENT

(HERE’S WHAT WE CAN GUARANTEE YOU)

Focus On Competitive Advantage is designed to be a transformative event for you and your entire team. We’ve packed it with expert speakers,awesome networking opportunities, strategic planning, and great food. We want you to be 100% satisfied.

If you come to FOCA and you don’t feel like you’ve gained at least $100,000 in money saving and profit building strategies, let us know, and you’ll receive a No Questions Asked 100% refund for your admission.

That’s how confident we are in FOCA.

Betsi Green Signature 

Betsi Bixby, President
Meridian Associates

WHAT WILL I LOSE IF
I DON’T COME TO FOCA?

Hundreds Of Marketers Have Made Millions At FOCA.
If You Don’t Come, It’s Like Leaving Money On The Table.

Meridian Associates Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.

Start Boosting Your Business
To get started, share your name, email address, and best phone number to contact you.
Let's Talk
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Michele Rigby Assad

What can covert counter terrorism missions tell you about leading boardroom meetings? How do dealings with terrorists give you business building insight? How can you use your advantages to gain purpose and an upper hand? Learn how to create your own destiny and apply intelligence lessons to workplace productivity, sales and team culture from a CIA spy who knows all about high stakes.

Michele began her career in an international relief and development organization in Washington, DC, before joining the CIA in 2002 to work as an intelligence officer in the Directorate of Operations, the covert arm of the agency. Specializing in counterterrorism and counterintelligence issues, Michele worked in Iraq and other secret Middle Eastern locations before transitioning to the private sector as a public speaker, author, trainer, and international security consultant.

Her book Breaking Cover: My Secret Life in the CIA and What It Taught Me about What’s Worth Fighting For, was released February 2018 and is currently in production to be made into a major motion picture.
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Nick Sarillo

What Metrics Drive Your Business? During your time with Nick, you’ll focus on uncovering the metrics and techniques you can use to drive your business to even higher levels of performance, based on his experiences running a highly successful family-owned business franchise.

[Check out Nick’s video here]

Someone who has been in the trenches and done it is the most powerful teacher. Nick Sarillo is the founder and CEO of Nick’s Pizza & Pub and Nick’s University. Founded in 1995, Nick’s Pizza & Pub is one of the top ten busiest independent pizza companies in per-store sales in the United States.

Nick’s Pizza & Pub has margins nearly twice that of the average pizza restaurant. In an industry in which the average annual turnover rate is more than 150 percent, Nick’s Pizza and Pub boasts a less than 25 percent employee turnover rate. Incredible when you consider 70 percent or more of his employees are under the age of 25! Nick’s University offers hands-on experiential learning, one and two-day classes, as well as online training courses.
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Tom Otley

Tom brings more than 30 years of executive and coaching experience to the Meridian team after serving as a senior leader in some of the world’s largest training organizations. That wealth of experience in strategic leadership, team engagement and training, leadership development, and organizational alignment is now focused on helping guide Petroleum marketers and family businesses.

He was a former Vice President of Learning for the John Maxwell Company, and former Senior Vice President at Dale Carnegie Training. Tom also has significant Global HR experience having lived in Israel and Egypt while providing leadership to the Camp David Peacekeeping Forces. Tom resides with his bride, Mary Ann, in Johns Creek, GA. They have three amazing children: Tommy, Johnny, and Iris.
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Betsi Bixby

With a bird’s eye view of the Petro industry, Betsi is in her third decade applying her extensive financial knowledge and experience to the petroleum industry. Over 3,900 petroleum marketers have been helped through her combination of education, coaching, strategic planning, merger mediation, and business valuation and brokerage services. 
 
She’s a bestselling author, the most widely read Petro financial expert through her Money Matters column published by the Petroleum Marketers Association of America (PMAA), and as the founder of Meridian Associates she leads a team of experts helping guide Petro marketers to new levels of success.
 
Betsi has a passion for family business, leadership development, and horses.
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SCHEDULE

Highlights for three jam packed days in Dallas, TX.

TUESDAY | OCT 22
Guest Speaker:
Michele Rigby Assad
Improve your negotiating from a
counter terrorisms CIA spy


WEDNESDAY | OCT 23
Guest Speaker:
Nick Sarillo
Metric savvy from a guy who
gets crazy productivity


WEDNESDAY | OCT 23
Guest Speaker:
Tom Otley
Training from a guru
in leadership development
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