Equip Your Team To Grow Your Business, FOCA Connection October 22-24, 2019

THE PETRO EVENT THAT GROWS YOUR BOTTOM LINE

Grow Your Gross Profits | Boost Overall Efficiency | Unify Your Team

Implement Proven Strategies

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Maximize Your Efficiency

Secure Exceptional Results

DO YOU FIND YOURSELF ASKING THESE QUESTIONS?

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HOW DO WE BEAT OUR COMPETITORS?
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IS THERE A FASTER WAY TO GROW?
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HOW DO WE CONSISTENTLY GROW OUR PROFITS?
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WHY DO OUR MARGINS SWING SO MUCH?
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HOW CAN WE REDUCE STRESS?
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IS THERE AN EASY WAY TO GET CUSTOMERS?

WE BUILT THE FOCUS ON COMPETITIVE ADVANTAGE CONFERENCE FOR YOU!

WHAT MAKES FOCA SO DIFFERENT? IT’S STRUCTURED AROUND 3 THINGS…
  1. Learning how to be a better leader, and how to unify your team to achieve your goals.
  2. Discovering how other petroleum marketers make their best money and drive costs down.
  3. How to apply your new learning at home and drive a guaranteed additional $100,000 in extra profit just by attending this event*

HOSTED BY BETSI BIXBY, PRESIDENT OF MERIDIAN AND CREATOR OF FOCA

REGISTER NOW AND SECURE EXCEPTIONAL RESULTS FOR YOUR COMPANY

“For me, I came away from my first FOCA a Professional Petroleum Marketer. I was confident in my mission to improve the company’s bottom line with great ideas on sales, financial statements, personnel, inventory, vendor relations, equipment the list will just keep going. Betsi’s ‘7 Quick Cash Fixes’ was the first thing I did and saved the company well over $100k and was so simple to do.”

KIMBERLY THOMAS
TESEI PETROLEUM

HERE ARE THE BENEFITS OF ATTENDING FOCUS ON COMPETITVE ADVANTAGE…

GET MONEY-MAKING IDEAS AND GUARANTEED RESULTS

FOCA WORKS FOR ALL SIZES AND SECTORS OF PETRO COMPANIES

ARE YOU WHOLESALE ONLY? | DEALER ONLY? | LUBES ONLY? PROPANE ONLY? | CARDLOCKS ONLY? | HEATING OIL ONLY? ANY COMBINATION, LARGE OR SMALL?

WE CAN GET YOU RESULTS. GUARANTEED.

YOU MAY BE WONDERING… HOW CAN WE GUARANTEE THIS EVENT?

Well, that’s the real difference between FOCA and other industry related conferences and seminars. We guarantee our events because we CAN.

We are sticklers when it comes to tracking the data from our FOCA attendees. From each profit-making or savings idea each attendee identifies to the total monetary value of each of those actions, we track the results. Over the last three years, we had an overall average of $492,669.00 per person in profit-making or money-savings ideas!

THESE AREN’T PIE-IN-THE-SKY NUMBERS.

These are quantifiable dollar values of what YOU can expect to learn at FOCA, along with a custom ACTION PLAN for turning each idea into trackable results.

Video Testimonials

TICKETS

Tickets include two full days of speaker presentations, an additional half day intensive, all meals and snacks, after-parties, swag, conference notes and full access to event resource site.

OCTOBER 22-24, 2019 | DALLAS – WESTIN STONEBRIAR RESORT

ONE REGISTRATION

$ 4,495

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per person

TWO REGISTRATIONS
$ 3,495
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per person

THREE REGISTRATIONS
$ 2,995
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per person

Register early to receive as many as three bonuses:

  1. One hour consult with Betsi Bixby
  2. Three month subscription to PetroAnswers.com
  3. Choice of any Meridian e-learning course
These bonus offers are expiring, so don’t hesitate, book your seat now. Call 817-594-0546 for more details.

SCHEDULE

Highlights for three jam packed days in Dallas, TX.

TUESDAY | OCT 22

Guest Speaker: Michele Rigby Assad

Improve your negotiating from a counter terrorisms CIA spy

WEDNESDAY | OCT 23
Guest Speaker: Nick Sarillo
Metric savvy from a guy who gets crazy productivity
WEDNESDAY | OCT 23
Guest Speaker: Tom Otley
Training from a guru in leadership development

Michele Rigby Assad

What can covert counter terrorism missions tell you about leading boardroom meetings? How do dealings with terrorists give you business building insight? How can you use your advantages to gain purpose and an upper hand? Learn how to create your own destiny and apply intelligence lessons to workplace productivity, sales and team culture from a CIA spy who knows all about high stakes.

Read More

Michele began her career in an international relief and development organization in Washington, DC, before joining the CIA in 2002 to work as an intelligence officer in the Directorate of Operations, the covert arm of the agency. Specializing in counterterrorism and counterintelligence issues, Michele worked in Iraq and other secret Middle Eastern locations before transitioning to the private sector.

To date, Michele has lived in six countries in the Near East region and traveled to more than forty-five others. After a decade of government service, Michele left the undercover life to serve as a public speaker, author, trainer, and international security consultant focused on the Middle East, North Africa, and Europe.

Her book, Breaking Cover: My Secret Life in the CIA and What It Taught Me about What’s Worth Fighting For, published by Tyndale Momentum, was released February 2018 and is currently in production to be made into a major motion picture.

She and her husband, Joseph, live in Florida. Michele holds a master’s degree in contemporary Arab studies from Georgetown University’s School of Foreign Service and a political science degree from Palm Beach Atlantic University.

Michele credits student-led mission trips to Egypt, Russia, and Ukraine and a study abroad program in Egypt, Israel, and the West Bank as being the catalysts for her passion for foreign cultures and international travel. The year she spent studying in the Middle East changed the course of her life, taking her from rural central Florida to the front lines of the war on terror.

Nick Sarillo

What Metrics Drive Your Business? During your time with Nick, you’ll focus on uncovering the metrics and techniques you can use to drive your business to even higher levels of performance, based on his experiences running a highly successful family-owned business franchise.

[Check out Nick’s video here]

Someone who has been in the trenches and done it is the most powerful teacher. Nick Sarillo is the founder and CEO of Nick’s Pizza & Pub and Nick’s University. Founded in 1995, Nick’s Pizza & Pub is one of the top ten busiest independent pizza companies in per-store sales in the United States.

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Nick’s Pizza & Pub has margins nearly twice that of the average pizza restaurant. In an industry in which the average annual turnover rate is more than 150 percent, Nick’s Pizza and Pub boasts a less than 25 percent employee turnover rate. Incredible when you consider 70 percent or more of his employees are under the age of 25! Nick’s University offers hands-on experiential learning, one and two-day classes, as well as online training courses. Nick credits his company’s success to his purpose-driven culture, which is the focus of his book, A Slice of the Pie: How to Build a Big Little Business . In addition, other authors have heard and traveled to Nick’s restaurants to learn and write about his approach to culture, leadership and management.
Tom Otley Tom brings more than 30 years of executive experience to the Meridian team serving as a member of the Senior Leadership Team of one of the world’s largest global training organizations, including former Vice President of Learning, John Maxwell Company and former Senior Vice President, Dale Carnegie Training. He also has significant Global HR experience having lived in Israel and Egypt while providing leadership to the Camp David Peacekeeping Forces. He lives with his bride, Mary Ann, and their three children: Tommy, Johnny, and Iris in Johns Creek, GA.
Betsi Bixby With a bird’s eye view of the industry, Betsi is in her third decade applying her extensive financial knowledge and experience to the petroleum industry. Through her quarterly Money Matters column published by the Petroleum Marketers Association of America (PMAA), and her resource rich PetroAnswers.com website, Betsi is the most widely read expert in the Petroleum industry, where pennies, not dollars, dictate success. In addition, each year since 1992, hundreds of petroleum marketers have attended Betsi’s hard-hitting conferences, such as FOCA.
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Betsi is familiar with most major refiners, conducting regular annual training sessions for the industry’s biggest brands. In 2011, Betsi became a founding member of the John Maxwell Team, intensely studying John C. Maxwell and his leadership principles based on his premise that “Everything rises and falls on leadership.” Betsi and her team coach family business CEOs and their executive teams to new levels of personal and professional success. In May 2015, Betsi signed a book publishing deal with noted Chicken Soup author Jack Canfield for Soul of Success Vol 2, where the world’s leading entrepreneurs and professionals reveal their core strategies for getting to the heart of health, wealth and success. After hitting the Best Seller’s list both nationally and internationally at its debut in September 2015, Betsi was given the Quilly Award by the National Academy of Best-Selling Authors. Pick up a copy of her book, The 7 Quick Cash Fixes. Based on more than a quarter century of success in serving family businesses in the petroleum industry, Betsi launched Family Biz Experts in 2018. Family Biz Experts provides resources and coaching specifically for family businesses.
Have a question? Talk to a rep.

HERE’S 20 THINGS YOU’LL LEARN AT FOCA:

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How to drive up your top and bottom lines by becoming a better leader.

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CRM Do’s and Don’ts so sales keep streaming in.

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How to create a more joyful, productive workplace that translates to higher profits.

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The latest trends in acquisitions – how to capitalize on them so you can grow faster.

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How to cope with dreaded and ongoing regulatory changes.
See The Rest of The List
  • Efficiency strategies that work and save money!
  • What the absolute most profitable companies in the industry are doing so they can rocket their own profits – and how you can, too.
  • How to create a useful daily dashboard with just the right information.
  • Best strategies in trucking and dispatch from fellow marketers.
  • Techniques for better outcomes in heated conversations!
  • The 10 financial health checkpoints too dangerous to ignore or forget.
  • How to get the lowest cost capital for projects.
  • How to find, keep, monitor and reward efficient and safe drivers (the key to bottom line profits).
  • How to overcome the fuel margin squeeze.
  • How to cure Multiple Manager chaos.
  • How to create a profitable dealer network.
  • How to get the fuel you need, when you need it and at the best price possible.
  • How to keep the right inventory moving at the right pace without waste.
  • How to create a top revenue producing sales team.
  • How to manage the expectations of customers who want lower pricing but higher levels of service.

 

FAQ

What is the meeting dress?
We suggest resort casual keeping hotel air conditioning in mind. Layers are good!
What about children?
The hotel offers several child care options so may we suggest you reach out to them? FOCA is designed for the 21 and over group.
Is there an airport to hotel shuttle?
There are car/van services offered by local transport companies at reasonable rates. Your registration email confirmation will include options.

Questions

Need a bit more info? No problem… click the button below to get a call back.

A 100% “NO QUESTIONS ASKED” REAL MONEY BACK GUARANTEE FROM EVENT PRODUCER AND MERIDIAN PRESIDENT, BETSI BIXBY

“We have it all – Plenty of networking opportunities, planning, answers to today’s challenges, expert speakers, fabulous meals and so much more. This is not just another conference with a few motivational speakers and a few meet and greets. This is a transformational event. Because I know you are going to get so much out of the FOCA event and you are going to be absolutely astounded by the content, and because I know what this event is going to do for your business, I am going to take ALL the risk away from you – and instead I am going to take all the risk. If for any reason you are not 100% satisfied with the event and do not feel like you’ve gained at least $100,000 in money saving and profit building strategies, you will receive a No Questions Asked 100% refund for your admission. That’s how confident I am about this event”.

Betsi Bixby President

Meridian Associates

How can we offer this kind of Guarantee?

You may be wondering, how can we do this? How can we guarantee our event? Well, that’s the real difference between FOCA and other industry related conferences and seminars. We guarantee our events because we CAN. We are sticklers when it comes to data and during each FOCA event, we track the number of each profit-making idea or savings idea each attendee identifies and the total monetary value of each of those actions. For instance, last year had an overall average of $617,200 per person in profit-making or money-savings ideas!

And These Aren’t Pie-In-The-Sky Numbers

These are quantifiable dollar values of what YOU will learn at FOCA. You will come up with an Action Plan for each idea and calculate what each profit or savings idea is worth.

It all becomes crystal clear during the process we take you through. You leave FOCA knowing exactly what you need to do and how much your company will either make or save as a result of that action.

This is totally unique to FOCA and in Meridian in general. Nobody else is doing this. You’ll hear lots of theory and talking when you attend different events, but the difference with FOCA is you walk away with a quantifiable plan.

With ideas and numbers like this, you can easily see how the price of admission into FOCA 2018 is well worth it – because you walk away with a plan that will increase your bottom line by the hundreds of thousands like most of our attendees do.

We also follow up with you after the event to make sure you’re on track and turning those numbers into reality. We can say with the utmost confidence that the reason why we have so many Alumni returning to FOCA year after year is because this system works! The proof is in the fact that we are now celebrating our 23rd year of FOCA!

WHAT IF I DON’T COME TO FOCA?

How much profit are you willing to lose by skipping FOCA? The structure of this event is unique because you get to learn how to make more money in simple ways. Hundreds of marketers have made thousands and even millions of dollars implementing FOCA ideas into their family petroleum businesses. Do you really know if you are capturing all the customers and profits you could? The answer is to attend this workshop to find out.

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We know how hard it is to keep up with all the changes in the petroleum business and have helped companies large and small identify additional profit opportunities adding to their bottom lines and even helping bring more family members into their thriving businesses. Focus on Competitive Advantage is hosted by Betsi Bixby, creator of this unique event. Betsi has studied petroleum profits and success for decades and helped over 3,900 marketers build their businesses beyond their dreams. She’s written 3 books and helped created strategic plans that worked for marketers all over the country. Betsi isn’t a professor in an ivory tower. The techniques she teaches for more profit came from her years in banking with real companies like yours, now implemented over and over again with proven results. In this event you will: 1. Learn how to be a better leader, unifying your team to achieve your goals. 2. Discover how other petroleum marketers make their best money and drive costs down. 3. Apply your new learning at home driving in a guaranteed additional $100,000 in extra profit from attending this event.

“The focus on good ideas and the confidence of knowing they work from others doing what I do is priceless.”

Mark Fitz

Star Oil Co.

“It was refreshing to come back again for more unique ideas and to help me feel reinvigorated about my company."

Chad Kramer

Kramer Oil

“Extremely enjoyable. I gained a better understanding of what I can do to be better for my employees.”

Chris Anderson

Ramos Oil Co.

“It was refreshing to come back again for more unique ideas and to help me feel reinvigorated about my company."

Chad Kramer

Kramer Oil

“Extremely enjoyable. I gained a better understanding of what I can do to be better for my employees.”

Chris Anderson

Ramos Oil Co.

Meridian Associates Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.

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